Media Relations: Increase Your Search Engine Optimization

By Gini Dietrich

I am back! I promised to do a second piece on last week’s webinar, “How to Use Media Relations to Drive Search Engine Optimization” and this is it!

SEO is the second prong in our media relations approach (the first we covered on Tuesday with brand awareness and the second we’ll cover on June 11 with the lead generation webinar) and it cannot be achieved without the other two prongs.

You’ll want to be sure to re-watch (or watch for the first time) the webinar with both of these blog posts as your cheat sheets. They will help you do the work and create a process for success.

So let’s talk SEO.

Search Engine Optimization

You are not going to become, overnight, an SEO expert. Rather, you are taking your media relations expertise and using it for the front-end work of optimization.

When you do this, you are going to create the very valuable link back to your website or blog that Google places priority on…and you’re going to do it using sites that have more authority and credibility than your own.

Having done this, you will have built credibility and authority for your organization, both internally (on the website) and externally (with targeted audiences).

This will also have the benefit of increased search results and increased domain authority.

Not only will the SEO team want to kiss you, the executives will, too.

The very best way to increase your domain authority and gain the very valuable link back to your site is to do traditional media relations. 

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Πηγή: Spin Sucks